Tel Aviv Tourist Truck

Brand Identity, Environmental Branding

In 2018, the city of Tel Aviv launched a design competition for the design of a tourist information station. Over 20 design studios entered the competition, and we had the honor of being selected as the winning project. In the design, we chose to highlight Tel Aviv’s unique nature through the city’s wide variety of tourist attractions. We selected the distinct yellow color to create a prominent and memorable mobile information station that travels around the city, parking at strategic locations.