Brand Strategy, Brand Identiy, Brand Book

HappyGift is one of Israel’s largest and most successful gift brands. In recent years, with the growing popularity of gift cards and increasing options for online shopping experiences, HappyGift’s differentiation within the market sector waned. The updated marketing positioning –“A wide variety of ways to give and receive gifts and benefits that people really want and love” was the basis for building fresh brand language that expresses the joy in giving and receiving gifts. Joy served as a thread through the graphic language, creating an optimistic, happy world. This inspires people to pamper themselves and their loved ones.