Etrog Man

Visual Identity
Packaging Design
Environmental Branding

Uzi-Eli Hezi, known as ‘the Etrog Man’, owns a picturesque juice and natural supplement shop in Jerusalem’s Mahane Yehuda market. Inspired by Maimonides’ approach to the medicinal qualities of the etrog, Uzi-Eli offers a variety of colorful juices, including those based on the etrog, made with natural ingredients. Each juice provides unique benefits for the body and soul. The shop also sells handcrafted natural health care products. Uzi-Eli’s vibrant portrait has become the brand’s focal point, representing the new brand language inspired by medical illustrations and the body’s anatomical structure. Experience a vibrant world of health rooted in nature.