Brand Identity
Art Direction

CYE helps companies optimize their cyber risk management by helping them gain visibility into their organizational risks and vulnerable assets, meaure and track their cybersecurity maturity, and optimize their cybersecurity investments. We developed a branding concept and graphic language that focuses on presenting the company as providing a comprehensive solution, with professionalism and knowledge. Our design decisions, including color choices and photographic language, aligns with this strategic approach, moving away from highlighting problems of the sector and visualizations of ‘dangers’.