Strategy & Messaging, Art Direction, Brand Identity, UI/UX

Amraz has been the leader in the Israeli plastics industry since 1939. The company uses a wide range of thermoplastic raw materials and advanced production methods to manufacture the highest quality plastic packaging and products. Our challenge was to create a visual branding language that would set Amraz apart from its competitors, highlighting its unique strength and abilities. We spent days filming and photographing the company’s production lines in order to best display their diverse technological expertise.