TEC ( The Evaluation Company) is a company specializing in credential evaluation services, primarily for academic and professional purposes. They evaluate international academic credentials to determine their equivalency in the United States, which is particularly useful for students, professionals, and immigrants who need to validate their foreign qualifications. After establishing the main message, *”Unlocking Opportunities Worldwide,”* a cohesive and illustrative branding language was developed. This approach unites all target audiences by providing accessible information and streamlining the evaluation process.