HappyGift | branding

HappyGift is one of the largest and most successful gift brands in Israel. In recent years, with the growing popularity of gift cards and increasing options for online shopping experiences, HappyGift’s differentiation within the market sector started to wane. The new marketing positioning –“A wide variety of ways to give and receive gifts and benefits that people really want and love,” was the basis for building a new brand language that expresses the joy in giving and receiving gifts.

The experience of joy served as thread throughout the graphic language, creating an optimistic, happy world that inspires people to pamper themselves and their loved ones. As part of the project, we were asked to design a digital wallet app that enables the use of the gift card for a wide variety of online shopping experiences.