GoodMoney | Branding

Good Money is a financial services startup that ushers in a post-bank future. Good Money’s financial services include credit cards, prepaid debit cards, an e-wallet, and more. Based on its positioning as a “bank of freedom”, the branding leverages the core values that make this brand stand out – young, human, global, and optimistic, helping to establish an authentic connection between the target audience and financial services without the typical bank constraints. The visual language and colors express the ‘modern’ characteristic of the brand, creating a new world where financial services are accessible to all.