The most powerful essence of the city is
its rich cultural environment.
This environment is a handmade product which is a constant result of other
“sub products” also generated by mankind: hunger, war, ipod,
weather, politics,
religion, the summer collection by dolce & gabbana, HIV.
We, as the players in the city, consume these products everyday - when
we go to
work in the morning or while brushing our teeth at night.
As a designer, my role is to make sense of that game by bridging the existing
and
familiar with new and sometimes unexpected point of view. |